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Journals and Books

Continual effective journals' marketing is naturally very time consuming for Marketing Managers: whether you're launching a new journal, revitalising a mature journal, or simply maintaining brand awareness for existing successful titles. With a large list to market, time is often the limiting factor.

With our journals' marketing expertise we can help. Tou-can will work with you to define which scheduled activities you would like us to complete, or you may require immediate help with individual elements such as list research, direct mail copywriting, or renewal activities.

Many successful journals also have associated book publishing programmes, and we have produced integrated book launch campaigns for small print run specialised library titles, paperbacks for professionals, and also multi-volume major reference works. This would typically include ensuring that all pre-publication promotion, such as authors' publicity questionnaires, advance information sheets, new books list entries, liaison with sales force, and so on, had been undertaken as well as all post-publication promotion such as advertising, direct mail and review lists.